An elephant with a blind man wearing glasses and holding a stick who prods the mammal in numerous places including hanging from its tusk; an advertisement for AIDS awareness by lAshraya, the AIDS Awareness and Counselling Centre, a Project of IMA Blood Bank. Colour lithograph by Meridian Ad Systems, Cochin, ca. 1998.

Date:
[1998?]
Reference:
677546i
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view An elephant with a blind man wearing glasses and holding a stick who prods the mammal in numerous places including hanging from its tusk; an advertisement for AIDS awareness by lAshraya, the AIDS Awareness and Counselling Centre, a Project of IMA Blood Bank. Colour lithograph by Meridian Ad Systems, Cochin, ca. 1998.

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Credit

An elephant with a blind man wearing glasses and holding a stick who prods the mammal in numerous places including hanging from its tusk; an advertisement for AIDS awareness by lAshraya, the AIDS Awareness and Counselling Centre, a Project of IMA Blood Bank. Colour lithograph by Meridian Ad Systems, Cochin, ca. 1998. In copyright. Source: Wellcome Collection.

About this work

Publication/Creation

[Cochin (Warriam Road, Cochin - 16)] : [lAshraya, the AIDS Awareness and Counselling Centre, a Project of IMA Blood Bank], [1998?]

Physical description

1 print : lithograph, printed in red, black/grey and white ; sheet 57.4 x 43.6 cm

Lettering

... Creative Concept: Meridian Ad Systems, Cochin. Lettering is in Malayalam - not transcribed Includes telephone numbers: 361456, 361549, 354886, 350522 Bears AIDS red ribbon logo (for lAshraya), an HIV charity counselling centre The IMA is the Indian Medical Association

Notes

Speech bubbles contain images that relate to the potential re-use of the elephant's body parts; the tusk for instance could be a spear, the tail a broom; the man's blindness to the elephant's welfare suggest an analogy to man's blindness and ignorance of AIDS and to those with HIV

Reference

Wellcome Collection 677546i

Copyright note

Meridian Ad Systems, Cochin (concept) lAshraya, the AIDS Awareness and Counselling Centre, a Project of IMA Blood Bank 1998 lAshraya, the AIDS Awareness and Counselling Centre, a Project of IMA Blood Bank India 13/07/2009 see http://imacochin.org for IMA (Indian Medical Association UkLW UK Transcription from the item

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