Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler ; foreword by Kevin Sharer.

  • Simon, Francoise, 1946-
Date:
[2003], ©2003
  • Books

About this work

Publication/Creation

New York ; London : Free Press, [2003], ©2003.

Physical description

xv, 336 pages : illustrations ; 24 cm

Contributors

Bibliographic information

Includes bibliographical references (p. 293-310) and index.

Languages

Subjects

Where to find it

  • LocationStatus
    Medical Collection
    HD9999.B442 2003S56b
    		Open shelves

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Identifiers

ISBN

  • 074322244X