Making data talk : communicating public health data to the public, policy makers, and the press / David E. Nelson, Bradford W. Hesse, Robert T. Croyle.

Oxford : Oxford University Press, 2009.

xvii, 321 pages : illustrations, maps ; 25 cm

Includes bibliographical references and index.

Communication fundamentals -- Overcoming general audience tendencies and biases to enhance lay understanding of data -- Presenting data -- Putting it all together : communicating data for public health impact -- Communicating data in acute public health situations -- Communicating data for policy or program advocacy -- Conclusions and new challenges.