The "Allenburys" Milk Foods : calendar blotter, March 1905 / Allen & Hanburys, Ltd.

One of a series of blotters that were sent to general practitioners, chemists and medical professionals by Allen & Hanbury Ltd. with a different product advertised on each one. These seem to have been sent out at least once a month, often twice. They were printed with attractive, hand-drawn brand name logos, the calendar for that month in an ornate border and sometimes other design elements or illustrations. In this case an aerial view of their factory in Ware and packages of their milk food and malted food. The idea is that text is printed on one side, leaving the other side blank to soak up excess ink after having written something with a fountain pen. The calendar would be on somebody's desk for all of that month and referred to time after time, the brand name registering subliminally at the same time. This one is printed in dark blue ink on white blotting paper.