The media, the public and agricultural biotechnology / edited by Dominique Brossard, James Shanahan, and T. Clint Nesbitt.

Wallingford : CABI, [2007], ©2007.

xxiv, 405 pages : illustrations ; 25 cm

Includes bibliographical references and index.

Perspectives on communication about agricultural biotechnology / D. Brossard and J. Shanahan -- Public perceptions of agricultural biotechnology in the UK : the case of GM foods / W. Poortinga and N. Pidgeon -- German reactions to genetic engineering in food production / H. P. Peters and M. Sawicka -- Mass media and public perceptions of red and green biotechnology : a case from Switzerland / H. Bonfadelli, U. Dahinden and M. Leonarz -- Genetically modified foods : U.S. public opinion research polls / W. Fink and M. Rodemeyer -- Biotechnology and consumer information / J. Kolodinsky -- What do Brazilians think about transgenics? / L. Massarani and I. de Castro Moreira -- Where do science debates come from? : understanding attention cycles and framing / M. C. Nishet and M. Huge -- Opinion climates, spirals of silence, and biotechnology : public opinion as a heuristic for scientific decision-making / D. A. Scheufele -- The hostile media effect and opinions about biotechnology / A. C. Gunther and J. L. Liebhart -- Risk communication, risk beliefs, and democracy : the case of agricultural biotechnology / S. Dunwoody and R. J. Griffin -- The GEO-PIE project : case study of Web-based outreach at Cornell University, USA / T. C. Nesbitt -- Governing controversial technologies : consensus conferences as a communication tool / J. Medlock, R. Downey, and E. Einsiedel -- The Bt maize experience in the Philippines : a multi-stakeholder convergence / M. J. Navarro... [et al.] -- Food aid crisis and communication about GM foods : experience from Southern Africa / L. E. Mumba -- Approval process and adoption of Bollgard cotton in India : a private company perspective / R. Barwale ...[et al.]

Cover title: The public, the media & agricultural biotechnology.