Get active guide : your 4-week guide to a healthier, more active lifestyle / Tesco.

Information pack given out in Tesco supermarkets in Spring 2007. It is aimed at encouraging people to eat healthier foods and exercise more, reflecting worries about the trend towards obesity in the UK population. It advertises Tesco foods (focusing on their recently launched wholefoods section) and vitamins and includes: a 24 page leaflet (same title as the pack), an introductory letter with money-off vouchers, a Get active wall chart with a sheet of green stickers to stick onto it.