A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman.

New Brunswick, N.J. : Rutgers University Press, [2006], ©2006.

xv, 200 pages : illustrations ; 22 cm

Includes bibliographical references (p. [173]-181) and index.

We need to talk -- Hope for the best, prepare for the worst -- Why reporters do what they do -- Do you hear what you're saying? -- Mastering the interview -- A reporter's most trusted source : you -- Choosing the right communication tools -- The scientist as celebrity and activist.