Suntanning in 20th century America / Kerry Segrave.

"This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan"--Provided by publisher.