The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton.

  • White, Margaret A. (Margaret Alice)
Date:
2007
  • Books

About this work

Publication/Creation

[Australia] : Thomson/South-Western, 2007.

Physical description

xxiii, 404 pages : illustrations ; 24 cm

Contributors

Edition

[International student ed.].

Bibliographic information

Includes bibliographical references and index.

Contents

Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.

Languages

Subjects

Where to find it

  • LocationStatus
    Medical Collection
    HD45 2007W58m
    		Open shelves

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Identifiers

ISBN

  • 0324353650
  • 9780324353655